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AWI Media Release
Australian Wool Innovation Limited
24 May 2013
   
 

Merino turns super natural at Rebel Sport

Kyly Clarke is the face of the Super Natural Merino range at Rebel Sport

Kyly Clarke is the face of the Super Natural Merino range at Rebel Sport.

Three great Australian success stories have united to offer Australians a unique range of sporting apparel.

Merino wool, the Woolmark logo and Australia’s leading sporting retailer Rebel have announced Australian Merino wool can now be found at over 90 Rebel stores nationwide.

The new Super Natural Australian Merino sports collection for both men and women contains Woolmark Blend quality fabrics that have been created using the latest knitting technology.

The Super Natural collection, certified with the Woolmark Blend logo, is ideal for Australians who love sport and the outdoors. The fabric used in the collection is a 50/50 fine Merino wool/polyester blend, thus giving the wearer next-to-skin comfort, durability and ease of care. 

Rebel’s General Manager - Marketing, Rob Kain said using the natural fibre is part of the ongoing innovation of the Rebel range.

“The Merino fibre is a winner as it offers both performance and comfort, no matter the exercise or the season. Merino is synonymous with Australia and the addition of a range featuring natural fibre offers Rebel a unique point of difference and underlines our commitment to offer customers the most diverse  and progressive range of sporting apparel.”

Lars Ulvesund, manager of Sports/Outdoor with Australian Wool Innovation added it was ideal to have such a significant Australian sports retailer now involved with the natural fibre.

“Over the last few years we have seen Merino gaining ground in sports apparel in Europe and US. The global sports brands have taken Merino to their hearts, recognising what a highly functional fibre it is. In addition, the increasing interest for natural products with great provenance and performance has made Merino wool the premium fibre in this market. It is very rewarding to see this in Australia with such a high profile and well-regarded retailer like Rebel.”

For further information, please contact:

Marius Cuming
Manager Corporate Communications
Email: marius.cuming@wool.com
Mobile: +61 400 305 716 

About Rebel Sport

Rebel started from humble beginnings as a single store in the Sydney suburb of Bankstown in 1985. Since that time, the brand has grown to become an extensive network of more than 90 stores located in every state and territory in Australia with the exception of the Northern Territory & Tasmania. As Australia's leading sporting and leisure goods retailer, Rebel offers customers an incomparable range of the biggest brands and latest products. At Rebel, we have a genuine passion for a healthy lifestyle and providing our customers with what they need.  For more information please visit rebelsport.com.au

About The Woolmark Company:

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Merino wool provides stability, durability, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

Wool is a 100% natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not manmade. Every year sheep produce a new fleece; making wool a renewable fibre source.

www.woolmark.com

 
   
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